Customer Analysis

We can learn more about our customers in a variety of ways, and a mix of research methods will give us the most accurate results. It is best to gather as much information as possible, so do customer analysis is important. Details like age, gender, location, demographics and psychographics are all important, now l show some details we should Focused.

Firstly, Measurable analysis should identify the size of a market segment so that we can decide to what extent efforts should be focused on the IIUM market. The market needs to be large enough  to justify segmenting, with each segment substantial  enough  to make it worthwhile. We should have a good dealing with financial problems. There will be additional costs when marketing to multiple, separate groups, so the predicted income must exceed these costs.

Secondly, develop customer profiles. Elements to include in a buyer persona include:

Background: Including their job, how much one cup of coffee  they can afford.

Demographics: Gender, age, income, family, and location

Communication: what channels you want use, like Instagram, Facebook or face to face.

Media and influencers: Which publications do they follow.

Proposition: How your product or service can help them.

Objectives: Common reasons why this persona choose your product.

Common language: What language should you use to appeal to their needs.

Thirdly, discover their needs. The next step in customer analysis is to get a good idea of what the customer’s needs are. By understanding their needs, several departments can gear their output towards answering these questions, rather than taking an “If you build it, they will come” approach.

by Hu Qi (1534718)