Distribution Strategy

In our café, we agreed that our target market is to make our customers satisfaction with our services as well as we are planning to extend our business to outside IIUM campus. we are providing a business to customers which also known as B2C (Business to Consumer) strategy.

The reason we have chosen B2C because customers are considered as end users. To break down precisely, Business to consumer (B2C) is business or transactions conducted directly between a company and consumers who are the end-users of its products or services.

To begin, in our café we are planning to operate two delivery trucks with a third vehicle for special deliveries in the future when we open other branches and will divide that between scheduled delivery days.

Deliveries will be made Monday through Friday and will be strategically routed to minimize travel time and fuel costs - while maximizing production. On average, we will service 20-30 accounts per day, with deliveries to each account twice a week. As the number of accounts increase, the need for additional delivery trucks will continue to be evaluated. With each additional delivery truck, routes will be restructured to maintain maximum efficiency.

We have more plans and strategies for our business if you want to discover more just do like this post and wait for the next post with more information.

By Ehab Hassan Abdo Mohammed (1619457)