Promotion Strategy

In our café we are trying to make the idea of our promotion is by promoting our products as simple as we can. Firstly we have made a poster and shared it around the campus as well as we have recorded a short video explaining about our café, products, services and the location of the cafe.

We can now approach the customer easily through social media platforms such as WhatsApp groups, Instagram and Facebook pages as well as many other direct contacts, but later on when we open the café and got more customer inside the campus we will start to extend our business and achieve our target or even beyond our expectation ,we are planning to start our promotion via Television, radio and newspaper and all those new technical staffs like Twitter, YouTube videos and etc..

we know that Relationships are the key to success in the business. Personal selling will remain our most important means of promotion. Both Nadia and Ehab will lead this effort. Nadia with her skills and experience in sales and distribution, and Ehab in customer service and relations. In addition to personal selling, The Nemah Cafe has identified several other means of advertising and publicity.

Our café manager will send news releases to local media and press, as well as trade magazines to try to get product and company feature coverage in front of the eyes of our customers - as well as the end consumer. We will also produce a few generic press releases about the products we are distributing for our customers to use toward publicity coverage for their businesses in local publications such as the Spokesman, The Inlander and Local Planet.

Third, we shall have a monthly newsletter for current of potential customers. This newsletter will highlight new and current trends in the industry, upcoming conventions and trade shows, offer promotions and special deals, as well as provide new recipes, fun tips and other information that can be used in our business. 

by Ehab Hassan Abdo Mohammed (1619457)