Core Competencies and Sustainable Competitive Advantage

Core competence and sustainable competitive advantage can be described as something, that the competing firms are not able to do, or it is something owned by the firm that the rivals firms wish to have. On the other extreme, Core competence is the distinct proficiency of the company, which cannot be imitated by its rivals.

The two terms are closely related to one another, as these two, help in occupying a greater share of the market, satisfying customer, building brand loyalty, and delivering high-quality products to the customers.

While core competence is unique to a particular business entity, competitive advantage can be easily imitated by the rivals. The basic difference between competitive advantage and core competence is that core competence helps in the creation of continuous competitive advantage, and also helps the firm to enter into new markets.

Our cafe have our own  core competence  ,we use New  technology  can make good cafe that tastes good, and we choose  the unique  coffee ,in other places  hardly  find that.our material  all choose by ourselves .we also seek our problems  ,starting this business  we do analysis let us have more competitive  advantage. 

By Hu Qi (1534718)